REPORT TO THE CITY OF FRESNO YOUTH COMMISSION
November 4, 2019
FROM: Jose Espinoza, Program Coordinator
Youth Leadership Institute
Marco Martinez, Senior Deputy City Clerk
Office of the City Clerk
SUBJECT
Title
Update, discussion and actions pertaining to the Responsible Neighborhood Market Ordinance (RNMO)
Body
RECOMMENDATION
Continue discussion and take appropriate actions in regards to providing support for City Council's RNMO and Friday Night Live's (FNL) efforts to curb alcohol advertising and youth alcohol consumption.
EXECUTIVE SUMMARY
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BACKGROUND
At the April 19, 2019 Fresno Youth Commission meeting, FNL presented in regards to the issue of alcohol consumption by youth and alcohol advertising, especially near schools. Some of the statistics from surveys cited in the presentation include:
* 61% of county youth, 59% of Roosevelt students, and 57% of Sunnyside students said that it's easy to obtain alcohol.
* 60% of county youth, 79% of Roosevelt students, and 81% of Sunnyside students said they obtained alcohol from adults they know.
* 66% of county youth, 58% of Roosevelt students, and 63% of Sunnyside students said they see one or more alcohol ads per day.
* 51% of county youth, 46% of Roosevelt students, and 51% of Sunnyside students said that their parents or guardians had not spoken to them about alcohol in the past 12 months.
* 49% of county youth, 54% of Roosevelt students, and 49% of Sunnyside students said that their parents or guardians had spoken to them about alcohol in the past 12 months
FNL requested the commission's support to combat and raise awareness in regards to underage drinking. At that same meeting, Program Coordinator Espinoza stated that Vice Council President Arias had requested the Fresno Youth Commission's support to amend the Fresno Municipal Code to better regulate the sale and advertising of alcoholic beverages in the City.
The commissioners determined that the issue of underage drinking was a ...
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