REPORT TO THE PLANNING COMMISSION
November 4, 2020
FROM: Dan Zack, Assistant Director
Planning & Development Department
THROUGH: RALPH KACHADOURIAN, Supervising Planner
Development Services Division
BY: JOSE VALENZUELA, Planner III
Development Services Division
SUBJECT
Title
Consideration of Variance Application No. P20-02831, a request to vary height standards to allow for the development of an 80-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard at 7221 North Howard Avenue, located on the west side of North Howard Street, between Herndon and Alluvial Avenues. (Council District 6) - Planning & Development Department.
1. CONSIDER Environmental Assessment No. P20-02831, dated November 4, 2020, a determination that the proposed project is exempt from the California Environmental Quality Act (CEQA) through a Class 3 Categorical Exemption; and,
2. CONSIDER Variance Application No. P20-02831 requesting to vary height standards to allow for an 80-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.
Body
EXECUTIVE SUMMARY
Armen Devejian of OUTFRONT Media (the applicant), on behalf of the City of Fresno (the City), has applied for Variance Application No. P20-02831, pertaining to a ?1.39 acre parcel of property located at 7221 North Howard Street M/C, located on the west side of North Howard Street, between Herndon and Alluvial Avenues. The applicant requests to vary height standards to allow for the development of an 80-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.
Pursuant to Section 15-2605-B of the Fresno Municipal Code (FMC), new Outdoor Advertising Displays (billboards) which replace legal, existing billboards may be located on City-owned property and feature electronic copy, at the discretion of the City Manager. The height of any such billboard may not exceed sixty (60) feet. (Fresno Municipal Code ? 1303-2.)
The Fresno City Council approved Developm...
Click here for full text