REPORT TO THE CITY COUNCIL
FROM: RUTH F. QUINTO, CPA, Assistant City Manager
Office of the Mayor and City Manager
SUBJECT
Title
Approval of a five-year License Agreement with Activated Events LLC, to produce and hold special event concerts (dba/ Boots in the Park) at Woodward Park (Council District 6).
Body
RECOMMENDATION
Staff recommends that the City Council approve a five-year License Agreement with Activated Events LLC., a California Limited Liability corporation, to schedule and produce special event concerts as Boots in the Park at Woodward Park for the period January 1, 2025, through December 31, 2029.
EXECUTIVE SUMMARY
Activated Events LLC, a California Limited Liability Corporation, has been producing and promoting the Boots in the Park in Fresno since 2017. The Licensing Agreement with Activated Events LLC will allow for the production, promotion and holding of special event concerts at Woodward Park through the Special Events Division of the Office of the Mayor and City Manager between January 1, 2025, and December 31, 2029.
BACKGROUND
Activated Events LLC, a California Limited Liability Corporation, has been producing and promoting the Boots in the Park since 2017. Since that time, Activated Events LLC., has expanded to include seven locations in California (Norco, Santa Clarita, Bakersfield, Long Beach, San Diego) as well as Arizona (Tempe and Gilbert).
In Fresno, Activated Events LLC also operated at Granite Park for one year and then back to Woodward Park in 2022 for a single concert. There is one concert in the booking/planning process scheduled for October 2024 through the Special Events permit process under the current agreement set to expire October 31, 2024. The ability to operate under a 5-year Agreement will allow advanced planning to assist in attracting larger acts to Fresno.
The main terms of the agreement are as follows:
* An increase in the rental fee, cleaning and deposit fees of 3% for each beginning in year one ...
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