REPORT TO THE CITY COUNCIL
FROM: MARK THORPE, Director of Aviation
Airports Department
BY: JOSHUA CASTELLANO-GONZALEZ, Assistant Drector of Finance and Administration
Airports Department
SUBJECT
Title
Award a Consultant Service Agreement with Commune Communication Corp. for Marketing Support Services at Fresno Yosemite International Airport (FAT) and Fresno Chandler Executive Airport (FCH) for a term of three years through July 31, 2029, with the option of two (2) one-year extensions for an amount not to exceed $600,000 (Bid File 12500351) (Council District 4)
Body
RECOMMENDATION
Staff recommends Council approve the award of a Consultant Service Agreement with Commune Communication Corp. for Marketing Support Services at Fresno Yosemite International Airport (FAT) and Fresno Chandler Executive Airport (FCH) for a term of three years through July 31, 2029, with the option of two (2) one-year extensions for an amount not to exceed $600,000, and authorize the City Manager, or designee, to execute the Agreement on behalf of the City of Fresno.
EXECUTIVE SUMMARY
The City of Fresno, Airports Department (Airports Department), solicited proposals through the Request for Proposals (RFP) Bid File 12500351, competitive bid process for Marketing Support Services. The purpose of this multi-year agreement for consultant services is to support and increase continued marketing efforts heavily focused on generating awareness of FAT’s air service options and its strategic position as the commercial air service airport of choice and air gateway for the Central Valley region of California. Additional efforts will focus on extending reach for potential audiences further in FAT’s catchment area to the north and south (Modesto to Bakersfield).
Expanded marketing campaigns may include digital media, radio, print advertising, and website content support. Marketing support will also include efforts to stimulate and increase local and regional use of Fresno Chandler Ex...
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