REPORT TO THE CITY COUNCIL
July 30, 2015
FROM: KEVIN R. MEIKLE, Director of Aviation
Airports Department
SUBJECT
Title
Actions pertaining to Exclusive Airport Advertising Concession Agreement at Fresno Yosemite International Airport (Council District 4)
1. Adopt a finding of Categorical Exemption pursuant to Article 19, Section 15301(a) and (d)/Class 1 (Existing Facilities) of the California Environmental Quality Act (CEQA) Guidelines to authorize Exclusive Airport Advertising Concession Agreement with Clear Channel Outdoor, Inc. DBA Clear Channel Airports at Fresno Yosemite International Airport (FAT)
2. Approve Exclusive Airport Advertising Concession Agreement between the City of Fresno and Clear Channel Outdoor, Inc. DBA Clear Channel Airports (Clear Channel)
Body
RECOMMENDATION
Adopt a finding of Categorical Exemption and approve an Exclusive Airport Advertising Concession Agreement (Agreement) with Clear Channel for operation of the commercial advertising concession in and about the passenger terminal facilities at FAT.
EXECUTIVE SUMMARY
Due to the volume of people that utilize aviation facilities annually, terminal area advertising provides a significant revenue stream for airports and enhances the customer experience. Airport advertising medium historically include, but is not limited to, static and dynamic screens, product displays, and passenger information boards. The current advertising concession agreement for FAT was executed in 1995 with a 20 year term (currently in holdover status) with Clear Channel.
Significant technological advancements in advertising have occurred over the last 20 years, which are reflected in the new Agreement. Examples include implementation of "FAT-TV" (a continuous programming of news and entertainment interspersed with advertising and promotional time), a digital kiosk for passenger information and reservations, and upgrades to the LCD video displays throughout the term...
Click here for full text