REPORT TO THE CITY COUNCIL
August 25, 2016
FROM: BRUCE RUDD, City Manager
SUBJECT
Title
Actions pertaining to a digital billboard master lease agreement:
1. Adopt a finding of Class 1 Categorical Exemption set forth in CEQA Guidelines, Section 15301
2. Approve a twenty year master lease agreement with Outfront Media, LLC., for five digital billboards on City owned property at various locations across the City.
Body
RECOMMENDATION
The City Manager's Office recommends that City Council:
1. Adopt a finding of Class 1 Categorical Exemption set forth in CEQA Guidelines, Section 15301
2. Approve a twenty year master lease agreement with Outfront Media, LLC., for five digital billboards on City owned property at various locations across the City
3. Authorize the City Manager, or designee, to sign the agreement on behalf of the City of Fresno
EXECUTIVE SUMMARY
In an effort to generate additional General Fund revenue and consolidate billboards along freeways, the City Manager's Office issued a Request for Proposals (RFP) on October 21, 2015, in which the City would authorize the construction of digital billboards on property owned by the City of Fresno. All of the proposed locations contained in the RFP are adjacent to local freeways as these sites would generate the highest visibility/value for potential advertisers. The RFP required a minimum annual payment or a percentage of the gross sales; whichever was greater, along with a onetime signing bonus. In addition, potential bidders were asked to include the removal of existing static billboards as part of their proposals.
The City received two proposals to the RFP. On April 28, 2016, the City Manager sought direction from the City Council on the conceptual terms of the revenue sharing agreement. Based on the direction received from Council, the City Manager's Office is recommending that Council approve a twenty year master lease agreement with Outfront Media, LLC., for five digital billboards on Cit...
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