REPORT TO THE CITY COUNCIL
October 13, 2016
FROM: BRUCE RUDD, City Manager
BY: DANIELLE BERGSTROM, Special Policy Advisor, Office of the Mayor/City Manager
SUBJECT
Title
Approve a consultant services agreement with Bertz-Rosa Strategy & Creative for an amount not to exceed $172,757 for community engagement for parks and trails within the City of Fresno.
Body
RECOMMENDATION
The City Manager's Office recommends that City Council:
1. Approve a consultant services agreement with Bertz-Rosa Strategy & Creative for an amount not to exceed $172,757 for community engagement for parks and trails within the City of Fresno.
2. Authorize the City Manager, or designee, to sign the agreement on behalf of the City of Fresno.
EXECUTIVE SUMMARY
There are multiple efforts underway to identify strategic investments necessary to increase access to open space and parks, trails, and safe pedestrian and bicycle facilities throughout the City as called for by the 2035 General Plan: the Parks Master Plan, the Active Transportation Plan (ATP), and the various land use plans that focus in more detail on certain neighborhoods. In an effort to raise awareness of and support of Fresno's ongoing parks and trails initiatives, the City is seeking to award a contract to Bertz-Rosa Strategy & Creative to develop a communications, branding, and outreach strategy that will ensure that residents from across the City have a clear understanding of that vision, an opportunity to shape the priorities within the broad range of investments identified in those plans, and a role to play in the implementation of those priorities.
BACKGROUND
On June 10, 2016, the City Manager's Office issued a Request for Proposals (RFP) seeking proposals from qualified organizations to provide community engagement, visioning, branding, and development of an outreach plan for the City of Fresno's existing and planned parks, trails, and other green spaces. This outreach is designated to complement and ...
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