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File #: ID18-1005    Version: 1 Name:
Type: Action Item Status: Passed
File created: 8/20/2018 In control: City Council
On agenda: 8/30/2018 Final action: 8/30/2018
Title: Approve a Memorandum of Understanding for Sponsorship with the Fresno Food Exposition for $62,500 for FY 2019
Sponsors: Office of Mayor & City Manager
Attachments: 1. MOU Sponsorship FY2019.pdf
REPORT TO THE CITY COUNCIL



August 30, 2018


FROM : WILMA QUAN-SCHECTER, City Manager

BY: LAURA GLORIA, Deputy City Manager


SUBJECT
Title

Approve a Memorandum of Understanding for Sponsorship with the Fresno Food Exposition for $62,500 for FY 2019

Body
RECOMMENDATION

Staff recommends that the City Council approve a Memorandum of Understanding for Sponsorship (MOU) with the Fresno Food Exposition (Expo) for $62,500 sponsorship as budgeted in the FY 2019 budget approved by the City Council.

EXECUTIVE SUMMARY

Staff recommends that the City Council approve an MOU to continue sponsorship of the Expo as approved in the FY 2019 budget. The Expo began in 2011 and has since then established its own 501c-6 entity which provides annual marketing efforts and trade shows for the purpose of expanding the promotion and marketing of all food industry related companies in the greater Fresno area to new local, regional, national and international markets. The MOU will continue to position the City of Fresno as the official host city and includes other advertising and marketing benefits. Staff recommends that the City Council approve the MOU for Sponsorship of the Expo for $62,500 as budgeted in the FY 2019 budget approved by the City Council.

BACKGROUND

The Fresno Food Expo was developed by the City of Fresno in 2011 as an economic development initiative used to support the growth of the food and beverage companies in the Fresno region. The goal of the Expo is to increase economic activity for food and beverage companies located in the San Joaquin Valley. The mission of the Expo, which is now being managed by its own 501c-6 Board of Directors, is to increase buyer participation to drive improved sales and job creation among San Joaquin Valley food and beverage companies, build consumer awareness about the food and beverage products grown and manufactured in the San Joaquin Valley and promote the Fresno region and its surrounding area as the prime location for ne...

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