REPORT TO THE CITY COUNCIL
August 30, 2018
FROM : WILMA QUAN-SCHECTER, City Manager
BY: LAURA GLORIA, Deputy City Manager
SUBJECT
Title
Approve a Memorandum of Understanding for Sponsorship with the Fresno Food Exposition for $62,500 for FY 2019
Body
RECOMMENDATION
Staff recommends that the City Council approve a Memorandum of Understanding for Sponsorship (MOU) with the Fresno Food Exposition (Expo) for $62,500 sponsorship as budgeted in the FY 2019 budget approved by the City Council.
EXECUTIVE SUMMARY
Staff recommends that the City Council approve an MOU to continue sponsorship of the Expo as approved in the FY 2019 budget. The Expo began in 2011 and has since then established its own 501c-6 entity which provides annual marketing efforts and trade shows for the purpose of expanding the promotion and marketing of all food industry related companies in the greater Fresno area to new local, regional, national and international markets. The MOU will continue to position the City of Fresno as the official host city and includes other advertising and marketing benefits. Staff recommends that the City Council approve the MOU for Sponsorship of the Expo for $62,500 as budgeted in the FY 2019 budget approved by the City Council.
BACKGROUND
The Fresno Food Expo was developed by the City of Fresno in 2011 as an economic development initiative used to support the growth of the food and beverage companies in the Fresno region. The goal of the Expo is to increase economic activity for food and beverage companies located in the San Joaquin Valley. The mission of the Expo, which is now being managed by its own 501c-6 Board of Directors, is to increase buyer participation to drive improved sales and job creation among San Joaquin Valley food and beverage companies, build consumer awareness about the food and beverage products grown and manufactured in the San Joaquin Valley and promote the Fresno region and its surrounding area as the prime location for ne...
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