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File #: ID19-11060    Version: 1 Name:
Type: Action Item Status: Agenda Ready
File created: 7/22/2019 In control: Planning Commission
On agenda: 10/2/2019 Final action: 10/2/2019
Title: Consider the appeal of Development Permit Application No. P19-00359 and Variance Application No. P19-02282, located on the west side of North Howard Street between Herndon and Alluvial Avenues. (Council District 6) - Planning and Development Department. 1. ADOPT Environmental Assessment No. P19-00359 / P19-02282 dated August 7, 2019, a determination that the proposed project is exempt from the California Environmental Quality Act (CEQA) through a Class 3 Categorical Exemption; and, 2. DENY the applicant's appeal and UPHOLD the action of the Planning and Development Department Director to: a. APPROVE Development Permit Application No. P19-00359, which proposed to develop a 14-foot high by 48-foot wide digital LED, double-sided billboard; and, b. DENY Variance Application No. P19-02282, requesting to vary height standards to allow for an 86-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.
Attachments: 1. Exhibit A – Vicinity Map, 2. Exhibit B – Planned Land Use and Zoning Map, 3. Exhibit C – Noticing Map, 4. Exhibit D – Project Information Tables, 5. Exhibit E Conditions of Zoning, 6. Exhibit F – Site Plan, 7. Exhibit G – Photosimulations, 8. Exhibit H - Applicant-Supplied Findings, 9. Exhibit I - Conditions of Approval dated August 7, 2019, 10. Exhibit J - Development Code, Variance, and General Plan Consistency Findings, 11. Exhibit K - Environmental Assessment, 12. Exhibit L - Appeal Letters, 13. Late Submission - Additions to Administrative Record
REPORT TO THE PLANNING COMMISSION



OCTOBER 2, 2019


FROM: MIKE SANCHEZ, Assistant Director
Development Services Division

THROUGH: MARGO LERWILL, Supervising Planner
Development Services Division

BY: JARRED OLSEN, Planner III
Development Services Division

SUBJECT
Title
Consider the appeal of Development Permit Application No. P19-00359 and Variance Application No. P19-02282, located on the west side of North Howard Street between Herndon and Alluvial Avenues. (Council District 6) - Planning and Development Department.

1. ADOPT Environmental Assessment No. P19-00359 / P19-02282 dated August 7, 2019, a determination that the proposed project is exempt from the California Environmental Quality Act (CEQA) through a Class 3 Categorical Exemption; and,

2. DENY the applicant's appeal and UPHOLD the action of the Planning and Development Department Director to:

a. APPROVE Development Permit Application No. P19-00359, which proposed to develop a 14-foot high by 48-foot wide digital LED, double-sided billboard; and,
b. DENY Variance Application No. P19-02282, requesting to vary height standards to allow for an 86-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.

Body
EXECUTIVE SUMMARY

Mark Duran of OUTFRONT Media, on behalf of the City of Fresno, has applied for Development Permit Application No. P19-00359 and Variance Application No. P19-02282, pertaining to a ?0.33 acre parcel of property located at 7221 North Howard Street M/C, located on the west side of North Howard Street between Herndon and Alluvial Avenues. The applicant requests to vary height standards to allow for the development of an 86-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.

Pursuant to Section 15-2605-B of the Fresno Municipal Code (FMC), new Outdoor Advertising Displays (billboards) which replace legal, existing billboards may be located on City-owned property and may feature electronic copy, at the discretion of...

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