REPORT TO THE CITY COUNCIL
December 5, 2019
FROM: JENNIFER K. CLARK, AICP, Director
Planning and Development Department
THROUGH: MIKE SANCHEZ, AICP, Assistant Director
Development Services Division
MARGO LERWILL, Supervising Planner
Development Services Division
BY: RODNEY L. HORTON, MPA, Planner III
Development Services Division
SUBJECT
Title
Actions pertaining to appeal from the Fresno City Planning Commission's decision concerning Development Permit Application No. P19-00359 and Variance Application No. P19-02282, located on the west side of North Howard Street between Herndon and Alluvial Avenues. (Council District 6)
1. ADOPT Environmental Assessment No. P19-00359 / P19-02282 dated August 7, 2019, a determination that the proposed project is exempt from the California Environmental Quality Act (CEQA) through a Class 3 Categorical Exemption; and,
2. APPROVE Development Permit Application No. P19-00359, which proposed to develop a 14-foot high by 48-foot wide digital LED, double-sided billboard; and,
3. Take one of the following actions:
a. APPROVE Variance Application No. P19-02282, requesting to vary height standards to allow for an 86-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.
b. DENY Variance Application No. P19-02282, requesting to vary height standards to allow for an 86-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard.
Body
EXECUTIVE SUMMARY
Mark Duran of OUTFRONT Media (the Applicant), on behalf of the City of Fresno (the City), has applied for Development Permit Application No. P19-00359 and Variance Application No. P19-02282, pertaining to a ?0.33 acre parcel of property located at 7221 North Howard Street M/C, located on the west side of North Howard Street between Herndon and Alluvial Avenues. The applicant requests to vary height standards to allow for the development of an 86-foot tall, 14-foot high by 48-foot wide double-sided digital LED bill...
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