REPORT TO THE CITY COUNCIL
November 19, 2020
FROM: DAN ZACK, Assistant Director
Planning & Development Department
BY: JOSE VALENZUELA, Planner III
Development Services Division
SUBJECT
Title
Consideration of Variance Application No. P20-02831, a request to vary height standards to allow for the development of an 80-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard at 7221 North Howard Avenue, located on the west side of North Howard Street, between Herndon and Alluvial Avenues. (Council District 6) - Planning & Development Department.
1. CONSIDER Environmental Assessment No. P20-02831, dated November 4, 2020, a determination that the proposed project is exempt from the California Environmental Quality Act (CEQA) through a Class 3 Categorical Exemption; and,
2. CONSIDER Variance Application No. P20-02831 requesting authorization to vary height standards to allow for an 80-foot tall, 14-foot high by 48-foot wide double-sided digital LED billboard to be located on the subject property.
Body
EXECUTIVE SUMMARY
Armen Devejian of OUTFRONT Media (the applicant), on behalf of the City of Fresno (the City), has applied for Variance Application No. P20-02831, pertaining to a ?1.39 acre parcel of property located at 7221 North Howard Street M/C, located on the west side of North Howard Street, between Herndon and Alluvial Avenues. The applicant requests to vary height standards to allow for the development of an 80-foot tall, 14-foot high by 48-foot wide (672 square-foot) double-sided digital LED billboard to be located on the subject property.
Pursuant to Section 15-2605-B of the Fresno Municipal Code (FMC), new Outdoor Advertising Displays (billboards) which replace legal, existing billboards may be located on City-owned property and feature electronic copy, at the discretion of the City Manager. The height of any such billboard may not exceed sixty (60) feet. (Fresno Municipal Code ? 1303-2.)
The Fresno City Council ap...
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